Coat Of Arms

COAT OF ARMS – shield with certain distinctive symbols or emblems painted on it in definite fixed colors identifying one person and his direct descendants

Merriam-Webster Online Dictionary
coat of arms ()
1.
a tabard or surcoat embroidered with armorial bearings
2.
a) heraldic bearings (as of a person) usually depicted on an escutcheon often with accompanying adjuncts (as a crest, motto, and supporters)
b) a similar symbolic emblem