Heraldry

HERALDRY – the art or office of a herald; the art, practice, or science of recording genealogies and blazoning arms or ensigns armorial

Merriam-Webster Online Dictionary
heraldry (noun)
1.
the practice of devising, blazoning, and granting armorial insignia and of tracing and recording genealogies
2.
an armorial ensign , broadly - insignia
3.
- pageantry